So…How Do You Determine Working vs. Non-Working Marketing Spending?

question-markMillion dollar question right? That’s the query¬†that this article in Ad Age dissects and possibly provides some answers that might be pertinent to your situation. This author claims working and non-working marketing spends are a myth designed to keep some investors happy, provide the illusion of sound business practices and is in actuality a fabrication. ¬†Take a look and see what you think!

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