From a marketing perspective it’s data. According to this article in Marketing Profs, most marketers feel unprepared for the next wave of a data explosion. All this is based on data (hah!) from an IBM Global CMO Study. There’s lots of pressure out there for you and your clients to personalize marketing efforts in many ways. This article might help you sleep at night, so give it a look!
What Keeps You Up At Night?
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