Gens May Be Zen With Their Cell Phones…

Book Image…but they can still be reached through the┬áprint medium! So says this article in Print Media Center. There is a wide range of research quoted in this article that confirms the opinion that Generations Y and Z can be influenced by print and some say even more affected by a printed message than previous generations. ┬áThe article is a bit biased, but brings up some lucrative markets you may have been avoiding. You be the judge by reading and deciding for yourself!

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