Finding Your Mainstream Clients…

Changing marketplaceCheck out this article┬áin DM News about how the American marketplace is shifting (in case you haven’t noticed already!). This author makes two critical points: first, the average consumer is decidedly different than it once was–more racially diverse, female and definitely younger. And second, if you want to grow your revenue, you need to begin a conversation with these prospective consumers that have been traditionally ignored. Read further in this article and you’ll find some interesting statistics that may help you plan your prospect universe better for 2016!

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