This is a strong recommendation to read Denny Hatch’s last column in Target Marketing. If you are even remotely interested in how to take a product or service to market, this column will give you the advice you need–and your clients demand–to succeed…both online and off. Denny Hatch is considered one of the best at what he does: direct marketing. If learning how to market is not in your realm of interests, read it anyway. Because he details how direct marketing and particularly direct mail has evolved over the years…from Who’s Mailing What to Target Marketing. How “big data” is really list research. How your offer is so important to your response rate. Take a minute to absorb his knowledge, you’ll be glad you did!
A Direct Mail Giant Retires…Get His Last Advice Here
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