Check out this soft proofing system that may be useful for you and your company. Recently, some were looking for a proofing system on the forums. Take a look at it here.
Lynn Imaging of Frankfort, Kentucky, and a long-time ReproMAX Partner company, has signed an agreement to provide construction information management software services to the Division of Engineering and Construction (DECA) within the Commonwealth of Kentucky effective July 1, 2015. Each project will be administered by Lynn Imaging from inception to … Continue reading
Take a look at this article from Marketing Tech. Consumers like personalized marketing content, but it can be hard to know how close and personal you can get with your marketing efforts. This article explores the art of personalization and how to make sure you (or your clients) don’t take … Continue reading
Take a look at this opinion piece from Ad Age. The trend lately has been to use more pull marketing rather than push-pull. Characterized as “old fashioned”, this author picks apart the argument that pull marketing still needs the push, and that disruption is fine but we need to interrupt … Continue reading
Take a look at this article in Business Insider that gives one perspective on the effectiveness of loyalty programs. This article explains what the common characteristics are of a successful loyalty campaign, what is defined as successful and how to integrate them into your business. Go to this article for … Continue reading
According to an article in Direct Marketing, a neuroscientific study revealed that consumers paid more attention to physical ads, or printed ads, than to online ads. Plus, physical ads held consumer attention longer and elicited a greater emotional reaction, thus playing a more direct role in purchase decisions. Sounds to … Continue reading
The website What They Think? published an article on the top three characteristics of a great technology staff. The authors of this article bring up numerous good ideas on how to hire and retain exceptional technical staff, because everyone is competing to hire “the good ones”. Check out what they … Continue reading
You know your prospects do their homework before making any decisions on who to hire and for what purpose. Oh sure, testimonials are great, but case studies, or case histories, go further to establish your credentials, how you got there and what the final product or service achieved for your … Continue reading
Some might say too old, others might say they update theirs on a regular basis. How about you? According to a survey by TeleSign, about half of all respondents said their passwords were over five years old. How many duplicate passwords do you have? Go to https://goo.gl/50IcBk to find out … Continue reading
…according to this opinion piece in Graphic Display World. The author Mike Horsten says solvent-based inkjet printers can uphold higher quality standards in wide format applications like banners. What do you think? Check out his article at: http://goo.gl/l3F3t9.
What will they think of next? Check out this article about Pizza Hut’s development of a box that turns into a movie projector! With a bit of assembly, this ordinary box becomes a movie projector with the help of your smartphone. Called The Blockbuster Box, it is being introduced in … Continue reading
If you are interested in working on your brand, take a look at a few of these articles we ran across this week: This is a really accurate interpretation of branding for startups (which could apply to anyone). It’s a slideshow from Customericare that simply explains branding and what it … Continue reading
Take a look at this white paper from Canon discussing the pluses and minuses of large format technical document printing in-house versus outsourcing the project. You’ll find some interesting information on how to decide what to do, cost-benefit analysis and more when printing technical construction documents. Find out which might … Continue reading