…there’s an interesting white paper from WhatTheyThink? entitled “The Changing Face of Packaging: Brand Owners–and Printers –Respond to New Consumer Behaviors”. According to the article, this white paper looks at the changing nature of consumers, how brand owners react and the opportunities available for packagers and print service providers. Esko is the sponsor of this white paper. The abstract at the beginning of the paper reads:
The past several years have seen wholesale changes in consumer behavior, which have taken place concurrently with the adoption of digital printing and the proliferation of brand communication channels. Consumers’ relationships with brands, and thus with packaging, have also been transformed, and brand owners have had to adapt. What do these trends mean for print service providers, and how can print service providers take advantage of them?