Sometimes it’s hard to tell one from the other. According to the annual ISA Leadership Congress, company leaders and owners must possess a combination of experience to see down the road, an ability to anticipate what is happening and to judge how it will all play out in the future. Every year, ISA brings leading sign and visual communications experts together to forecast the future of the industry. And according to the conclusions reached this year, leaders seem to circle around common areas of concern, specifically:
- Having the right people in the right place.
- Shifting technologies mean potential and peril at the same time.
- Regulations–both environmental and signage-related–continue to threaten the industry
- Market forces will definitely come into play–whatever those might be in your area.
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