According to a NewsCred article and based on an infographic developed by AdWeek, there are some interesting twists and turns in the demographic shifts of social media traffic in store for 2016. For instance…
- In terms of higher traffic, Facebook shrinks in the 18-24 age group but doubles in the 65+ age group (to 10.6 million or +6.8%). Same for the 55-64 age group–10.9% increase to 17.1 million.
- Twitter should see their share go up as well–5.8% increase in the 65+ age group and 7.9% increase in the 55-64 age group.
Want to learn more about what is being predicted for social media traffic in 2016? Go to: http://goo.gl/G6iPzZ for details.