The study conducted by the Direct Marketing Association and Winterberry Group says marketers are struggling to identify the true net value of these investments. Most respondents stated that it’s hard to prove value from new platforms and integrating the newest and existing tools is a challenge at best.
However, despite these issues data-driven marketing (DDM) continues to be a growth area with investments being made in the channels and technology needed to drive DDM. Interested in learning more? Go to: http://goo.gl/O1Awoh for more information.