If you have luxury product manufacturers in your area, you’ll want to know what’s important to them when they take their products to market. Digital PSPs can fulfill many requirements when printing packaging, inserts and promotional materials. Take a look at this article to know where the “hot buttons” are … Continue reading
An article on npr.org reminds us that paper consumption is not dead–well not yet. No one is saying the morning newspaper will become a staple of the kitchen table in the near future. But, there are some industry niches that are positively thriving. An example? The Sonoco Paper Mill in … Continue reading
Duncan-Parnell, a leading provider of building construction technologies and services, today announces that it is retiring the Anvil Prototype & Design brand name. This is an effort to lessen the confusion between the two brands and deliver the same expectations associated with the Duncan-Parnell name. “We have invested in 3D printing … Continue reading
Take a look at this Forbes article that details how a former McKinsey consultant turned a sleepy little tie business in Chicago into a real contender. Learn what he did from a retail perspective to change the tie business into a player in the retail market. Interested? Go to: http://goo.gl/BQ4xPL … Continue reading
According to CSO Online, small and midsized businesses are now the ideal targets for cybercriminals. And it’s not because they are lucrative–it’s because they are easy and it’s automated. Most experts say the reality is that small and midsized enterprises (SME) are more attractive because they are less secure and … Continue reading
If you are doing business online, you need to pay attention. As the speakers at our conference back in April noted, online security is a must for every digital print service provider doing business online. According to this article in the Wall Street Journal, it is a wise business person … Continue reading
FESPA’s annual print survey details the six overarching tends in global wide-format and specialty printing. With over 1,200 responses, the survey was completed between May, 2014 and April, 2015. Half of the respondents were from the U.S. and 42 percent were from Europe. This survey was performed in collaboration with … Continue reading
…then here’s a list of these types of book collectors located all over the world! According to printmag.com the printed book is not dead even though 50 percent of all U.S. citizens do their reading on an e-reader (according to a Pew research study). So if you enjoy books of … Continue reading
The next generation of email marketing is now possible. Open-time Email Personalization, aka agile email or live content lets you show the most up-to-date, contextual content at the time it is opened. This is very different from traditional dynamic content that is driven by CRM data and may be updated … Continue reading
Check out this article from New Zealand where this opinion piece was published. According to the New Zealand Herald, you can help your customers with the power of personalization through digital printing services. This author gives some great examples your clients might notice. Take a look at: http://goo.gl/C4oSDr.
At FESPA 2015, HP unveiled their Latex 3500 and 3100 printers for digital corrugated printing along with the HP Scitex 17000 Corrugated Press. These 126-inch printers will handle high-volume production and increase productivity and workflow efficiency. To read the full article, go to: http://goo.gl/bGu78w.
Sometimes clients just don’t understand the value of good design. Whether it’s online or in print, selling the concept of a masterful design is often dicey, always chancy and never an easy task. But being able to communicate the value of a well-designed communication piece is a necessary skill. Having … Continue reading
At a Content Marketing Summit held last week via live stream, participants developed a top ten list (perhaps to honor David Letterman?) of the best ideas on content marketing. Many good concepts were discussed and shared throughout the day regarding how to market and leverage content appropriately. Here is what … Continue reading
Check out these articles from Growth Hackers that help you analyze your online efforts. These articles explain how to use analytics to grow your business. Analytics are the collection of both quantitiative and qualitative data that can measure the performance of a business, product, marketing campaign or other online initiative. … Continue reading