We ran across this white paper on Twitter from Canon. Entitled “Transforming Price Into Value For Your Services” it details that business success today requires more than just offering customers the lowest price. Pice is one of seven components of value. This white paper from Info Trends helps you shift a customer’s focus away from price and over to the other components that relate to value. Go to: http://goo.gl/mgTkNk for details on how to download this PDF (don’t forget to turn off your popup blocker).
Canon Issues White Paper On How To Sell On Value
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