We ran across an interesting article that claimed marketing was dead…but we say it’s just different. The premise of this article is “Marketing is the business function that is changing more rapidly than any other. It all started with the digital web, social and mobile access. And that drove changes in the way we browse and buy.” The authors of the book this article is promoting say that today’s marketing professional must know the enormous number of channels that businesses use today to communicate with their customers, they must build meaningful relationships and they must know how to convey engaging content that will keep the customer happy. Interesting? Take a look at this link: http://goo.gl/igEPyj and let us know what you think.
Marketing Is Alive and Well…But Different
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