Direct Mail Still Matters…

direct-mail-advertising…and it is constantly promoted by digital efforts! If you have clients and customers who are insisting they are going online only, have them consider this:

  • Digital innovations called “clickable paper” can boost the relevancy and accountability of their message.
  • Mail drives customers online (it’s called drive-to-web)
  • Mail is tactile. According to research by Royal Mail, it quickly becomes part of the household

Sound interesting? Check out this article from netimperativehttp://goo.gl/astXQ5. Lots of informative infographics included with this article too!

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