We ran across this white paper on Twitter from Canon. Entitled “Transforming Price Into Value For Your Services” it details that business success today requires more than just offering customers the lowest price. Pice is one of seven components of value. This white paper from Info Trends helps you shift … Continue reading
What role does color play in your branding? Different colors send different messages and the more branding and marketing you do online, the more important it becomes. Brands use color in more nuanced, strategic and multi-faceted methods to connect to consumers and give them distinction online. What’s your color message? … Continue reading
This slide show is amazing! It goes into great detail explaining the concepts behind how to survive in an internet world. This is a very useful tool to start a conversation in your company about how to tackle marketing online and what it could mean for your company. Basically it … Continue reading
According to Creative Bloq, there are ten qualities that separate good web designers from great ones. This article details the top ten traits that make up the best in web designers, and they come from those who have made it to the top. To summarize: 1. Empathy with the user … Continue reading
We ran across an interesting article that claimed marketing was dead…but we say it’s just different. The premise of this article is “Marketing is the business function that is changing more rapidly than any other. It all started with the digital web, social and mobile access. And that drove changes … Continue reading
Joe Williamson, Principal of Franklin Imaging, was the recipient of the 2015 Mike Duff Award for distinguished service to ReproMAX and in the reprographic industry. The Mike Duff Award was established by the ReproMAX Board of Directors to honor an amazing man for his outstanding leadership, dedication and loyalty to … Continue reading
According to an article in What They Think, Smither Pira is conducting an online survey to measure the impact of the change on markets for printed signage and point-of-purchase advertising. This research organization is trying to measure how digital signage has affected the printing market, how does digital mesh with … Continue reading
Could 3D printing be used by your local police department in their investigations? Take a look at this article in 3DPrint.com. It tells the tale of how 3D printing was instrumental in the conviction of a murder suspect in the United Kingdom. Go to: http://goo.gl/pqJMqD for more information.
If not, Google may demote your site as soon as this week. According to an article in Business Insider, Google is making a major update to its mobile search algorithm that would effectively change how your website is ranked if it is not mobile- or tablet-friendly. Why? Because over 50 … Continue reading
If you have a pricing page on your website, or are thinking about including a pricing page on your website, there are lots of factors involved in designing the right page that will increase online sales and generate revenue. But it’s not just the design, it’s the psychological triggers on the page … Continue reading
According to an article in In-plant Graphics, Canon Solutions America was named the worldwide leader in continuous-feed inkjet printing worldwide, based on an Info Trends report published last month. Check it out at: http://goo.gl/64CPKX.
If you stay in any business long enough, you’ll have some real jaw-dropping tales to tell. In the marketing and advertising business, it’s easy to rack up some really good stories of production nightmares that kept you up at night. Mine? That’s easy. It was a mailing to a specific … Continue reading
Take a look at what Vision Graphics is doing to generate buzz at the 2015 HOW Design Live Conference in Chicago May 4-8. They are offering a free laptop skin by providing a template, having the designer submit their art, they will make the skin and the designer can pick … Continue reading
It’s been said for decades…yes ever since online shopping has become mainstream…that catalogs are dead. Not so! One high end women’s fashion catalog owner said this, “At the end of the day, I want my customers at home, tired, flipping through my catalog…and then going online to order my merchandise.” … Continue reading
This interesting question was posed by InfoTrends last year at the On Demand Conference in Tokyo, Japan. According to the website What They Think?, the biggest investment commercial printers will be looking at this year is in color management software. According to the survey, this response was tied with an … Continue reading