An Alternative to Managing the Proofing Process

Everyone in the printing business knows how hard it is–sometimes impossible–to get customers to review and approve proofs and artwork on a timely basis. Many a CSR, AE or production manager has spent countless hours on endless emails and follow-up phone calls. This article details a web-based application that might … Continue reading

Annoying Mistakes Marketers (Sometimes) Make

In a world where marketing messages compete for attention almost every second of the day, it’s easy to make marketing mistakes when you’re just trying to get your message across to your audience. This article promotes a cross-channel or integrated marketing approach that could help you keep your customers in … Continue reading

B2B Content Marketing

An interesting discussion on how business-to-business marketers should approach content. According to this article, it’s about solving a customer’s information problem among other things. Some really good tips when thinking about how to enter the world of content marketing and come out alive. Intrigued? Go to: http://goo.gl/o5JTaZ for more information.

When It Comes To Showrooms “It’s All In The Context…”

This is what Guy Timothy of SBR/Vision Graphics says is his showroom strategy. He wanted to give his clients and prospects an idea of what SBR can do from the customer’s perspective, so he designed his showroom with that concept in mind. Everything is arranged to show what SBR can do in … Continue reading

Liturgical Publications Goes Digital

Liturgical Publications (LPi) has made the move into the digital printing world. Headquartered in New Berlin, Wisconsin with production facilities in Cleveland, Denver, Hartford and Orlando, LPi prints a wide range of publications for over 5,200 religious and community organizations. LPi prints not only parish bulletins, but other newsletters, direct … Continue reading

Color Sales Workshop A Huge Success

ReproMAX Partners were able to share their experiences and learn new ideas during the Wide Format Color Sales Workshop at SBR/Vision Graphics in Salt Lake City, Utah last week. Attendees were able to focus on the new revenue opportunities available and learn how to strategically develop new markets at this … Continue reading

New Digital Paper Portfolio Now Available

The fine folks at International Paper just unveiled a new Digital Paper Portfolio swatch book at the DScoop tradeshow. According to an article in My Print Resource, this swatch book showcases the ability of International Paper’s unique stock to work exceedingly well with digital printing technology. All five of their … Continue reading

Avery Launches New Line of Digital Press Labels

Avery Products Corporation announced today the launch of a new line of pressure-sensitive label products–AveryPRO– made specifically for digital presses. According to this article, this line of products features full-sheet and pre-die-cut label stock in 12 inch x 18 inch sheets with design template for alignment and vertical selling tools. … Continue reading

Canon Retakes Lead in Inkjet Continuous Feed Market

Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc. has been named by International Data Corporation (IDC) as the inkjet continuous feed market share leader with a 36 percent share of the U.S. market. Part of the gain in market share is attributed to Canon’s reputation for … Continue reading