Understanding Data Driven ROI

ROIWhat drives your marketing efforts every day? It’s the return-on-investment (ROI), right? Yet sometimes this ROI seems elusive at best and downright pesky at its very worst. The question becomes, can you build marketing programs for your company that will measure the ROI successfully? Take a look at this article and see if it helps you decide how to build marketing programs that will increase ROI (and keep the boss happy)!  Go to: http://goo.gl/t5WHfI for more information.

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