Millennials Prefer Print Books vs. Digital…What?

Book ImageAccording to an article in the Tampa Bay Times, textbook makers, bookstore owners and college student surveys all say millennials still strongly prefer printed books for pleasure and learning. This surprises reading experts given the group’s tendencies to consume most other content digitally. According to Naomi Baron, an American University linguist who studies digital communication, “These are people who aren’t supposed to remember what it’s like to even smell books, it’s quite astounding.”

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